Decisions without Data? (Digital Marketing Blog)

A significant finding of the survey was reported as follows: “Most marketers acknowledge that data and analytics are the key to addressing a more complex landscape; 96 percent said the ability to make data-informed decisions is their most-needed capability to respond effectively to disruptions. However, more than one-third of companies are not using data to make decisions, and almost half say they still don’t have the right analytics in place.” These percentages make me pause and draw in a deep breath. It is extremely difficult to get 96 percent of people to agree on anything. So, with 96 percent of marketers agreeing on the need for data-informed decisions, what are the obstacles and how can they be removed?…

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