AOL won’t talk about it, but the steady stream of mobile activity and profile data the firm now has at its disposal from its new parent Verizon makes its Millennial Media acquisition far more powerful than it would otherwise be. AOL bought mobile ad network Millennial for $238 million Thursday. The acquisition brings AOL closer to its goal of targeting select users from their phones to the web to TV, at work, at home and in between…
Why Purchase of Millennial Media Brings Verizon Closer to Its Data Dreams (AdAge)
- Published in: Data