Emerging technological breakthroughs enter our consciousness promising a bright future, but more often than not they follow Gartner’s well plotted hype cycle – from the peak of inflated expectation through the trough of disillusionment, before mainstream adoption materialises. Some technologies, however, take on a new meaning after a prolonged maturity period. One of these technologies is analytics. While as a word it has been around for the past three centuries – its origins lie in mathematics and statistics – , it has been reinvented with the onset of the big data revolution which has manifested itself over the course of last decade…