Data is at “The Heart” of Time Inc.’s Forward-Looking Strategy (MIN Online)

Dr. JT Kostman: “The common denominator of how we serve our internal and external clients is by providing industry-leading, revenue-generating, data-driven audience insights. In my first week with Time Inc. I told my team that I was going to greatly simplify their lives and that from that day forward, we would focus almost exclusively on just two things: First, we want to know everything about our audiences. Who, what, where, why, when and how they access our content, love our coverage and are loyal to our brands…”

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