The industry, as it migrates further and further towards a digital future, is overwhelmed by data. Big buckets of it scraped from the browsing activities of music consumers purporting to give unrivalled insight into sales, markets and behaviours. To be fair, this may be true. It is all there in the data. How people react, engage, share and ultimately consume music, it’s all there. The issue is, for the most part it exists as raw binary code, a disjointed and lifeless soup of data that no-one has the time, energy or know-how to interpret…