The global travel sector is forecast to rise by 4.2% each year to become 10.3% of the total GDP by 2024, amounting to annual revenue of around $10 trillion – and big data is set to be one of the most influential factors in this. Big data itself is a general term used to describe the exponential growth and availability of data. In the travel industry the data comes from off-line and online interactions such as customers’ search habits, patterns and conversion rates…