TV Broadcasters: Data Ready for the Fall Season (DMB)

The upcoming fall TV season is going to be an unpredictable one and broadcasters have a host of questions on their minds. How will their fall lineup perform? Which shows will earn the biggest audiences? What kind of audiences will tune in? Will DVRs and internet-delivered video on demand (VOD) take a bigger bite out of appointment-based viewing? What type of viewers will opt for internet-delivered video? What devices and platforms will viewers embrace? Data can answer all of these questions and more…

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