If you listen to the greatest rock songs of all time, the drum parts are often unique and distinctive. The songs wouldn’t be the same without the drummer’s unique style. “Rock and Roll” by Led Zeppelin wouldn’t be the same song with a different drummer or different drum part. The same is true about data – programmatic ad buying won’t get the same results without data. Each business has its own unique sets of data that drives its business, often located in pockets throughout the business. The better a business can harness and link their disparate data sets to programmatic ad buying, the better their results will be. An advertiser may be able to deliver ads, but they won’t get the full benefits of programmatic in terms of performance and experiences without connecting it to their valuable data assets…