Advertisers are increasingly using TV audience data to better inform their digital video campaigns and produce more cohesive cross-channel advertising campaigns, reveals a new study by Videology. According to analysis, the number of US video campaigns using TV audience data to target specific TV audiences with digital video almost doubled since the first quarter, jumping 91%. Further analysis also found that of the TV data segments used by advertisers, 28% of them were “custom-created,” meaning they were built specifically by the advertiser to reach discrete audiences based on their goals…
Advertisers Ramp Up Use of TV Audience Data to Target Complementary Video Campaigns (ClickZ)
- Published in: Data