It’s called Fresh Finds. At first glance, it’s just another playlist—it could easily be one of the collections hand-curated by Spotify’s 32 music editors, or one of its 75 million users for that matter. But Fresh Finds is different: The weekly playlist is generated using a chunk of the predictive big data technology that [Brian] Whitman and his team at The Echo Nest brought with them to Spotify last March. The mission of Fresh Finds is to identify under-the-radar artists that are generating buzz online and surface the ones most likely to break out. “Music discovery has been sort of a wild west for me personally,” Whitman says. “It’s now a solved problem to be able to recommend Coldplay to somebody. We’ve been doing this for 15 years now and I’ve always wanted this kind of feature: Brand-new stuff nobody knows about.”…