In a recent research report, top media and telecom analyst Tom Eagan of Telsey Advisory Group laid out the case for 2016 as the Year of Measurement, and it seems as if the pieces are finally begin falling into place. According to Eagan, with the Summer Olympics and a Presidential election slated for 2016, an additional $3.5 billion in incremental ad revenue will flow into the market, increasing “pressure for TV networks to demonstrate the benefits of their platform despite declining ratings and low-level targeting ability.” That makes sense – with TV ad revenue growth dwindling cross the board, content providers have been scrambling for ways to take up the slack, and all have pointed to the absence of a reliable way to measure what is becoming an increasingly large audience that watches programming outside of the living room…