When Instagram announced last month that it is enabling two key features on its popular app, ie the Explore Page and the new Search function, it seemed like its providing users a quick and easy way to connect to other users sharing content of common interest. However, given that more than 70 million photos are shared on the social platform everyday, the two functions are basically the simplest methods for enabling the huge repository of images stored on the platform to be put to good use. The Explore Page function, which mimics Twitter trending function, allows users to find, via the use of tags and trending information, photos relevant to a particular event, topic or activity. This enables real-time discovery and online engagement…