Alibaba’s platform generates close to 40 million transactions each day. With China’s middle class expected to double within the next few years, Alibaba expects this to spur demand for higher-quality products among a newer generation of Chinese citizens. Thus, a key focus is helping Alibaba’s US partners and brands expand their businesses in mainland China. Another key investment for Alibaba is digital content, evidenced by its $382 million investment this March in Chinese entertainment production company Beijing Enlight Media, a subsequent $200 million investment in Snapchat, as well as its aforementioned marketing services push…
Alibaba CEO: ‘We’re Not Just An Ecommerce Company – We’re A Data Company’ (AdExchanger)
- Published in: Data